[Leica] Audi designed Leica T

[hopsternew at gmail.com (Geoff Hopkinson)]

Peter I think maybe some confusion between styling and engineering design?
On the last it was indeed all in house as was the M the S the x and the T

On Sunday, 27 April 2014, Peter Dzwig <pdzwig at summaventures.com> wrote:

> If you are going for that market you would go for McLaren, Porsche or Audi
> in
> cars, (probably).
>
> But that wasn't my point; what I don't understand is why Leica doesn't
> have the
> sort of expertise in-house to achieve what they need. Given that in their
> very
> specialised area design-engineering is what they are renowned for it
> surprises
> me that they look elsewhere.
>
> Peter
>
> On 25/04/2014 16:18, lrzeitlin at aol.com <javascript:;> wrote:
> > Invoking a prestige automobile designer as the inspiration for ?a new
> camera is par for Leica. The first Leica mass market digitals, the Digilux
> and the Digilux Zoom, were allegedly designed by Porsche. Basically they
> were repackaged Fuji 1700 and 1700 Zoom cameras sold at a 50% markup in
> price. As I said, par for the course.
> > Larry Z
> > - - -?
> >  "I would love to understand the real reasons for Leica going to Audi
> for the
> > design. They make good cars, but aren't exactly renowned for their
> cameras. I
> > suppose it was just a prestige thing to bump up the price."
> >
> > Peter
> >
> >
> > _______________________________________________
> > Leica Users Group.
> > See http://leica-users.org/mailman/listinfo/lug for more information
> >
>
> --
>
> ===========================================================
> Dr Peter Dzwig
>
>
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information
>


-- 

Cheers
Geoff
http://www.pbase.com/hoppyman