Archived posting to the Leica Users Group, 2004/10/16

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Subject: [Leica] Re: Future R Plan
From: leicanikon at earthlink.net (Stephen Gandy)
Date: Sat Oct 16 19:10:47 2004
References: <20041017005320.23389.qmail@web50504.mail.yahoo.com>

a lot of Nikon shooters use M too.  it's not an either or world.

if Leica can't justify keeping trained staff and has to lay them off in
these slack times, I have a difficult time believing Leica can find the
funds to develop a new modern AF SLR.  even if they did, every new Leica
SLR design since day one in 1964 has  only been 10 to 20 years behind the
best current designs from Nikon or Canon.   Leica needs to admit its own
failures and move on to survive.

I believe from a profit  standpoint, it is smarter and far more cost
effective for Leica to just license the R mount for already in production
digital cameras, and possibly a new generation of AF Leica glass in a new
mount with those partners.  So a Sigma or Fujica or Kodak does not have
the build quality of a R9.  so what?  in three years a digital SLR is a
doorstop anyway.

Leica has to keep making cameras and lenses at a profit,  not investing
precious capital into dead ends which won't generate a profitable return.
So 100 shooters pop for the $6,000 digital R9 back.  big deal.  with the
ever changing world of digital imaging, just by the time it catches on, it
will be outdated, and a lost investment.

granted, these are all guesses.  but the fact is, that what Leica has been
doing with its SLR lineup and precious investment capital just has not
worked out financially over its entire 40 year R history.  it's time to
wake up and think differently, or there will not be a Leica as we know it.

Stephen Gandy

Emanuel Lowi wrote:

You are entirely correct that Leica makes more money

> on lenses than on cameras.
>
> But I'm not sure how many dedicated high-end Nikon,
> Canon etc. shooters today would sacrifice autofocus in
> exchange for the merits of Leica's optics.
>
> So let's say Leica would need to offer their optics in
> other brands' mounts but WITH autofocus .
>
> Wouldn't they in fact be better off (competition-wise)
> going all the way: bite the bullet, make their own AF
> body, thereby competing toe-to-toe with the Japanese
> cameras while keeping their optical advantage to
> themselves?
>
> Emanuel Lowi
> Montreal





Replies: Reply from telyt at earthlink.net (Doug Herr) ([Leica] Re: Future R Plan)
Reply from Frank.Dernie at btinternet.com (Frank Dernie) ([Leica] Re: Future R Plan)
Reply from mark at rabinergroup.com (Mark Rabiner) ([Leica] Re: Future R Plan)
In reply to: Message from lowiemanuel at yahoo.ca (Emanuel Lowi) ([Leica] Re: Future R Plan)