Archived posting to the Leica Users Group, 2006/10/08
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]On Oct 8, 2006, at 11:19 AM, Peter Dzwig wrote: > The one word answer to Leica's problems is "quality" and Leica > quality at that, not just at any price. > > Steven Lee says he wants to reach to the iPod generation. interesting that.... I understand that leica's advertising for the M8 will be from the people that do Apple's iPod ads... Steve > Great, so he should; but how many have the price of an M8 plus the > lenses? > > Peter Dzwig > > Nathan Wajsman wrote: > >> John, >> I agree that the M8 is an excellent product, based on the reports >> we have seen here on the list and on my own fondling of it at >> Photokina last weekend. I am speaking purely from a marketing >> point of view: the LHSA/LUG crowd is simply not big enough to >> sustain the company. The challenge is to get new customers, people >> who have not previously used Leica. Whether they will be able to >> do that at the price point they currently are at is another matter. >> Nathan >> John Collier wrote: >>> Well they won't broaden their market by trying to make a Cankon >>> clone. I think making a unique product that everyone will want is >>> the way to go. As long as the M8 comes soon and stable, it will >>> sell. >>> >>> John Collier >>> >>> >>> On 7-Oct-06, at 2:44 AM, Nathan Wajsman wrote: >>> >>>> The thing is, as he says in the Times article, Leica needs to >>>> broaden its market beyond the LHSA crowd. Those people are >>>> devoted, but they are not going to carry the company forward. >>> >>> >>> _______________________________________________ >>> Leica Users Group. >>> See http://leica-users.org/mailman/listinfo/lug for more information >>> >>> > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information