Archived posting to the Leica Users Group, 2006/10/08
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]The one word answer to Leica's problems is "quality" and Leica quality at that, not just at any price. Steven Lee says he wants to reach to the iPod generation. Great, so he should; but how many have the price of an M8 plus the lenses? Peter Dzwig Nathan Wajsman wrote: > John, > > I agree that the M8 is an excellent product, based on the reports we > have seen here on the list and on my own fondling of it at Photokina > last weekend. I am speaking purely from a marketing point of view: the > LHSA/LUG crowd is simply not big enough to sustain the company. The > challenge is to get new customers, people who have not previously used > Leica. Whether they will be able to do that at the price point they > currently are at is another matter. > > Nathan > > John Collier wrote: > >> Well they won't broaden their market by trying to make a Cankon clone. >> I think making a unique product that everyone will want is the way to >> go. As long as the M8 comes soon and stable, it will sell. >> >> John Collier >> >> >> On 7-Oct-06, at 2:44 AM, Nathan Wajsman wrote: >> >>> The thing is, as he says in the Times article, Leica needs to broaden >>> its market beyond the LHSA crowd. Those people are devoted, but they >>> are not going to carry the company forward. >> >> >> _______________________________________________ >> Leica Users Group. >> See http://leica-users.org/mailman/listinfo/lug for more information >> >> >