Archived posting to the Leica Users Group, 2014/04/27
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I tend to agree with you. Peter On 26/04/2014 23:52, John McMaster wrote: > They possibly do, but that would likely only appeal to the Leica market > whereas Audi designed maybe opens up a new market.... > > john > > -----Original Message----- > From: lug-bounces+john=mcmaster.co.nz at leica-users.org > [mailto:lug-bounces+john=mcmaster.co.nz at leica-users.org] On Behalf Of > Peter Dzwig > Sent: Sunday, 27 April 2014 10:33 a.m. > To: Leica Users Group > Subject: Re: [Leica] Audi designed Leica T > > If you are going for that market you would go for McLaren, Porsche or Audi > in cars, (probably). > > But that wasn't my point; what I don't understand is why Leica doesn't > have the sort of expertise in-house to achieve what they need. Given that > in their very specialised area design-engineering is what they are > renowned for it surprises me that they look elsewhere. > > Peter > > On 25/04/2014 16:18, lrzeitlin at aol.com wrote: >> Invoking a prestige automobile designer as the inspiration for ?a new >> camera is par for Leica. The first Leica mass market digitals, the >> Digilux and the Digilux Zoom, were allegedly designed by Porsche. >> Basically they were repackaged Fuji 1700 and 1700 Zoom cameras sold at a >> 50% markup in price. As I said, par for the course. >> Larry Z >> - - -? >> "I would love to understand the real reasons for Leica going to Audi >> for the design. They make good cars, but aren't exactly renowned for >> their cameras. I suppose it was just a prestige thing to bump up the >> price." >> >> Peter >> > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information > -- =========================================================== Dr Peter Dzwig