Archived posting to the Leica Users Group, 2006/10/07

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Subject: [Leica] An American Yankee in Herr Leitz' Court
From: richard-lists at imagecraft.com (Richard)
Date: Sat Oct 7 14:34:02 2006
References: <200610052352.k95NpjYx020496@server1.waverley.reid.org> <4526E1B1.7050706@concentric.net> <45276902.9060605@nathanfoto.com> <8A821305-130A-4C81-8594-2B855287A5C5@shaw.ca> <45281A5D.5060503@nathanfoto.com>

Nah, you don't need to attract 100% of the new customers to buy a M7 or M8, 
you only need to attract large number of customers to buy the "cheaper" 
d-luxes, c-luxes, etc. and if 10% and 20% of the new customers buy the M7 
or M8, then might be sufficient.

At 02:21 PM 10/7/2006, Nathan Wajsman wrote:

>John,
>
>I agree that the M8 is an excellent product, based on the reports we have 
>seen here on the list and on my own fondling of it at Photokina last 
>weekend. I am speaking purely from a marketing point of view: the LHSA/LUG 
>crowd is simply not big enough to sustain the company. The challenge is to 
>get new customers, people who have not previously used Leica. Whether they 
>will be able to do that at the price point they currently are at is 
>another matter.
>
>Nathan
>
>John Collier wrote:
>>Well they won't broaden their market by trying to make a Cankon clone. I 
>>think making a unique product that everyone will want is the way to go. 
>>As long as the M8 comes soon and stable, it will sell.
>>
>>John Collier
>>
>>
>>On 7-Oct-06, at 2:44 AM, Nathan Wajsman wrote:
>>
>>>The thing is, as he says in the Times article, Leica needs to broaden 
>>>its market beyond the LHSA crowd. Those people are devoted, but they are 
>>>not going to carry the company forward.

// richard (This email is for mailing lists. To reach me directly, please 
use richard at imagecraft.com) 


Replies: Reply from jgovindaraj at eth.net (Jayanand Govindaraj) ([Leica] An American Yankee in Herr Leitz' Court)
In reply to: Message from rbaron at concentric.net (Robert D. Baron) ([Leica] An American Yankee in Herr Leitz' Court)
Message from nathan at nathanfoto.com (Nathan Wajsman) ([Leica] An American Yankee in Herr Leitz' Court)
Message from jbcollier at shaw.ca (John Collier) ([Leica] An American Yankee in Herr Leitz' Court)
Message from nathan at nathanfoto.com (Nathan Wajsman) ([Leica] An American Yankee in Herr Leitz' Court)